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02451aam a2200325 a 4500 001 266726126B5511E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 120922s2012 paua b 001 0 eng c 020 $a 1613630239 020 $a 9781613630235 035 $a (OCoLC)811005241 040 $a BTCTA $b eng $c BTCTA $d BDX $d YDXCP $d SLU $d KMS $d IWA $d SILO 042 $a pcc 050 14 $a HF5415.12615 W47 2012 100 1 $a Werbach, Kevin. 245 10 $a For the win : $b how game thinking can revolutionize your business / $c Kevin Werbach, Dan Hunter. 246 30 $a How game thinking can revolutionize your business 260 $a Philadelphia : $b Wharton Digital Press, $c 2012. 300 $a 144 p. : $b ill. ; $c 22 cm. 504 $a Includes bibliographical references (p. 135-136) and index. 505 0 $a Why can't business be fun? -- Getting into the game : An introduction to gamification -- Game thinking : Learning to think like a game designer -- The gamification toolkit : Game elements -- Game changer : Six steps to gamification -- Epic fails : And how to avoid them. 520 $a Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification oat the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. 650 0 $a Marketing. $x Games. $x Games. 700 1 $a Hunter, Dan, $d 1966- 941 $a 2 952 $l OVUX522 $d 20191210022139.0 952 $l USUX851 $d 20190905044224.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=266726126B5511E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search