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02058cam a22003614a 4500 001 DBF99F8C2AFD11DE88878907A8D7520A 005 200904162214.0 008 000728s2001 dcua b 001 0 eng 010 $a 00061750 020 $a 9780878408207 (pbk. : alk. paper) 020 $a 0878408207 (pbk. : alk. paper) 020 $a 9780878408191 (cloth : alk. paper) 020 $a 0878408193 (cloth : alk. paper) 035 $a (OCoLC)44702251 040 $a DLC $c DLC $d SILO $d WEA $d NIU $d SILO 050 04 $a HF5414 $b .E84 2001 082 00 $a 174/.4 $2 21 245 0 $a Ethics in social marketing / $c Alan R. Andreasen, editor. 260 $a Washington, D.C. : $b Georgetown University Press, $c c2001. 300 $a ix, 212 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 00 $t Teaching and modeling ethics in social marketing / $r Michael D. Basil. $t Ethical considerations in the use of marketing for the management of public health and social issues / $r Michael L. Rothschild -- $t Ethics of international social marketing / $r George G. Brenkert -- $t Social marketing as business strategy : the ethical dimension / $r D. Kirk Davidson and William D. Novelli -- $t Alliances and ethics in social marketing / $r Alan R. Andreasen and Minette E. Drumwright -- $t Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / $r N. Craig Smith -- $t Marketing ethics to social marketers : a segmented approach / $r Susan D. Kirby and Alan R. Andreasen -- $t Teaching and modeling ethics in social marketing / $r Michael D. Basil. 650 0 $a Social marketing $x Moral and ethical aspects. 700 1 $a Andreasen, Alan R., $d 1934- 939 $a 4321689 941 $a 5 952 $l PQAX094 $d 20231214053242.0 952 $l ULAX314 $d 20190926080523.0 952 $l OVUX522 $d 20180102012601.0 952 $l USUX851 $d 20160820101426.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DBF99F8C2AFD11DE88878907A8D7520A 994 $a 02 $b NIU 952 $l UNUX074 $d 20090701080000.0Initiate Another SILO Locator Search