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01645cam a22004218a 4500 001 8A129C2C05FA11DFB7FE39296036B428 003 SILO 005 20200815010218 008 070301s2007 ncu b s001 0 eng 010 $a 2007008867 020 $a 0807831425 020 $a 9780807831427 (cloth : alk. paper) 040 $a DLC $c DLC $d SILO $d SILO 043 $a n-us--- 050 00 $a GV954.3 $b .O75 2007 082 00 $a 796.332/64 $2 22 100 1 $a Oriard, Michael, $d 1948- 245 1 $a Brand NFL : $b making and selling America's favorite sport / $c Michael Oriard. 260 $a Chapel Hill, N.C. : $b University of North Carolina Press, $c c2007. 300 $a 326 p. 504 $a Includes bibliographical references and index. 505 1 $a The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. 610 20 $a National Football League. 650 0 $a Football $x Marketing. 650 0 $a Football $x Management. 856 41 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0712/2007008867.html 941 $a 10 952 $l DFPC353 $d 20240430013506.0 952 $l KAPF566 $d 20230331011625.0 952 $l UPAX334 $d 20230104035126.0 952 $l MBPE423 $d 20201013051517.0 952 $l HYAX325 $d 20201013044151.0 952 $l CEAX572 $d 20200508014242.0 952 $l ULAX314 $d 20190926091048.0 952 $l OVUX522 $d 20180201013019.0 952 $l GDPF771 $d 20170418061828.0 952 $l USUX851 $d 20160824060707.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8A129C2C05FA11DFB7FE39296036B428Initiate Another SILO Locator Search