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02080aam a2200337 a 4500 001 31E93E18EA0B11E7B6F5700597128E48 003 SILO 005 20171226010227 008 110701t20122012cau b 001 0 eng 010 $a 2011027584 020 $a 031339833X 020 $a 9780313398339 020 $a 0313398321 020 $a 9780313398322 035 $a (OCoLC)721891445 040 $a DLC $b eng $c DLC $d BTCTA $d YDXCP $d EUF $d BDX $d CDX $d BWX $d VLB $d IaU-L $d UtOrBLW $d SILO 042 $a pcc 050 00 $a HF1379 $b .K45 2012 082 00 $a 658.8/4 $2 23 100 1 $a Keillor, Bruce David. $0 http://id.loc.gov/authorities/names/no2001040570 245 10 $a Winning in the global market : $b a practical guide to international business success / $c Bruce D. Keillor. 264 1 $a Santa Barbara, Calif. : $b Praeger, $c [2012] 300 $a xii, 193 pages ; $c 25 cm 504 $a Includes bibliographical references (pages [185]-186) and index. 505 0 $a Part I : Understanding the international marketplace. The strategy of international business -- Assessing the market environment : identifying real and perceived threats -- Assessing the political environment : beyond the marketplace -- The social imperative : culture and cultural differences -- -- Part II : Planning for the international marketplace. Market selection : choosing your destination -- Market entry : making strategic decisions -- Creating a value chain : connecting with your customer -- -- Part III : Going international. Making your business viable : creating an international product strategy -- Making your product viable : creating an international promotion strategy -- Putting it all together : creating an international business plan. 650 0 $a International trade. $0 http://id.loc.gov/authorities/subjects/sh87004890 650 0 $a International business enterprises. $0 http://id.loc.gov/authorities/subjects/sh85067372 941 $a 2 952 $l PQAX094 $d 20231214031049.0 952 $l OVUX522 $d 20171226024431.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=31E93E18EA0B11E7B6F5700597128E48Initiate Another SILO Locator Search