11 records matched your query
07545cam a2200481 a 4500 001 1DF54DDE2B1011DEAA7E7608A8D7520A 003 SILO 005 20150520012456 008 070420s2007 ctua b 001 0 eng 010 $a 2007016533 020 $a 0275992799 (vol 4 : alk. paper) 020 $a 9780275992798 (vol 4 : alk. paper) 020 $a 0275992780 (vol 3 : alk. paper) 020 $a 9780275992781 (vol 3 : alk. paper) 020 $a 0275992772 (vol 2 : alk. paper) 020 $a 9780275992774 (vol 2 : alk. paper) 020 $a 0275992764 (vol 1 : alk. paper) 020 $a 9780275992767 (vol 1 : alk. paper) 020 $a 0275992756 (set : alk. paper) 020 $a 9780275992750 (set : alk. paper) 040 $a DLC $c DLC $d SILO $d BTCTA $d UKM $d C#P $d YDXCP $d IXA $d IOJ $d SILO 050 00 $a HF5415 $b .M2194 2007 082 00 $a 658.8 $2 22 245 0 $a Marketing in the 21st century / $c Bruce D. Keillor, general editor. 246 3 $a Marketing in the twenty first century 260 $a Westport, Conn. : $b Praeger, $c c2007. 300 $a 4 v. : $b ill. ; $c 25 cm. 440 0 $a Praeger perspectives 504 $a Includes bibliographical references and indexes. 505 00 $g v.1 $t Global marketing and ethics / $r Andrew R. Thomas, TImothy J. Wilkinson. $t World marketing strategy. $t New global marketing realities / $r Gary A. Knight -- $t Emerging markets. $t Emerging markets / $r Masaaki (Mike) Kotabe -- $t Tackling consumers in central and eastern Europe / $r Gerhard A. WuÌhrer, Dana-Nicoleta Lascu -- $t Manufacturing and selling in China / $r George O. White III, Yeqing Bao, Lance Eliot Brouthers -- $t Complexities of the Indian consumer market / $r Rajshekhar (Raj) G. Javalgi, Ashutosh Dixit -- $t What is in a name? Transferring brands to China / $r Julie Mo, Jason McNIcol, Lance Eliot Brouthers -- $t Manging world markets. $t Culture and international marketing / $r Vern Terpstra -- $t Global value added strategies / $r John Caslione -- $t Customers : the forgotten participants in world markets. $t Value of qualitative research for international marketers : cross cultural issues and recommendations / $r Rajshekhar (Raj) G. Javalgi, Robert B. Young, Robert F. Scherer -- $t Negotiations in international marketing / $r Allan Bird, Lynn E. Metcalf -- $t It is the distribution, stupid! / $r Andrew R. Thomas, Timothy J. Wilkinson -- $t Global customer service / $r Calin Veghes -- $t Global marketing and ethics / $r Andrew R. Thomas, TImothy J. Wilkinson. 505 00 $g v.2 $t Nostradamus knows direct interactive marketing : direct marketers as 21st century trend messenger / $r William J. Hauser -- $t Many faces of interactive marketing. $t Anywhere, anytime, anyway : the multi-channel marketing juggernaut / $r Dale M. Lewison -- $t International multi-channel marketing research / $r Ying Wang, William J. Hauser, Timothy J. Wilkerson -- $t Yesterday, today, tomorrow : status of the teleservices industry / $r Tim Searcy -- $t Digital marketing : Internet direct / $r Michael Schiller -- $t Characteristics of online shoppers in the European Union / $r Mario Martinez Guerrero, Jose Manuel Ortega Egea, Maria Victoria Roman Gonzalez -- $t Guerilla direct : the case for mental_floss / $r Toby Maloney, Melanie Maloney -- $t Business to business integrated marketing / $r Nadji Tehrani -- $t Borderless marketing systems : the emerging hybrid multi-channel market system / $r Andria Evan, Dale M. Lewison -- $t Heads or tails : implications of the long tail for multi-channel marketers / $r Mark Collins, Dale M. Lewison -- $t Focus is the key. $t Framework for electronic client relationship management in small business / $r Jeffrey C. Dilts, Paramjit S. Kahai -- $t Creative process in the 21st century / $r Joel Sobelson -- $t Data strategies to support marketing : actionable business intelligence or data overload? / $r AnneMarie Scarisbrick-Hauser -- $t Important issues for the future of direct marketing. $t Doing the right thing : ethics and regulations in direct marketing / $r Steve Brubaker, Bruce D. Keillor -- $t Nostradamus knows direct interactive marketing : direct marketers as 21st century trend messenger / $r William J. Hauser -- 505 00 $g ...[et al.] -- $t Ethics of managing customer information : can customer relationship management backfire? / $r Linda M. Orr, Victoria D. Bush -- $t 21st century relationship marketing. $t What does "relationship marketing" really mean? / $r Linda M. Orr -- $t Building trust in an age of mistrust / $r Jon M. Hawes -- $t Corporate identity and reputation management : lessons learned from the world of politics / $r Angela McMillen -- $t Keeping your friends close and your enemies closer : what you should know about your competitor / $r Dave Stein -- $t Building a successful sales force in the 21st century / $r Daniel J. Leslie -- $t It is all about money and the bottom line : creating and measuring sales effectiveness / $r Ingrid J. Fields, Michael F. d'Amico, Linda M. Orr -- $t Learning from your customers : building market feedback into strategy and innovation / $r Jason DiLauro, Linda M. Orr -- $t Key account management in the 21st century / $r Ingrid J. Fields $g ...[et al.] -- $t When do you get rid of the customer? / $r Jay PPrakash Mulki -- $t Successful selling in the 21st century. $t Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process / $r Dan Rose -- $t Understanding diverse purchasers in business to business marketing and industrial selling / $r Michael F. d'Amico -- $t Negotiating company and customer relationships / $r Jon M. Hawes -- $t Understanding emerging sales technology / $r Richard A. Rocco, Alan J. Bush -- $t Ethics of managing customer information : can customer relationship management backfire? / $r Linda M. Orr, Victoria D. Bush -- 505 00 $g ...[et al.] -- $t Sponsorship linked marketing : opening the black box / $r T. Bettina Cornwell, Clinton S. Weeks, Donald P. Roy. $t Consumer behavior. $t Marketing to children : the foundation of cradle to grave brand relationships / $r Anna McAlister -- $t Your team is my team : a social network approach to sport marketing / $r Catherine Quatman $g ...[et al.] -- $t Fads, fashions, and fast break product life cycles : an integrated approach / $r Vincent Tallepied -- $t Futuring : anticipating the emerging voice of the customer / $r Stephen M. Millett -- $t Developing products for seniors / $r Anthony A. Sterns, Harvey L. Sterns -- $t Path forward thinking : core competence and the value proposition / $r Ken Dickey -- $t Promotion. $t How to clean up with a start up : tricks and tips from entrepreneurs / $r Robert Black -- $t Marketing's biggest challenge : marketing behavior change / $r Cheryl Agranovich, Mark Bednar -- $t Sales promotions : boom or bust for brand loyalty? / $r Michael Hardman -- $t When perceived value is fleeting : promotion of events / $r Rob Piekarczyk -- $t Unraveling the web : successful tools for marketing online / $r Len Pagon, Paul Quigley -- $t Promoting professional services : the exciting world of accountancy / $r Elizabeth A. Galambos -- $t Celebrity branding : perils and payoffs / $r Christopher Gebhardt -- $t Sponsorship linked marketing : opening the black box / $r T. Bettina Cornwell, Clinton S. Weeks, Donald P. Roy. 650 0 $a Marketing. 700 1 $a Keillor, Bruce David. 856 41 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0716/2007016533.html 941 $a 4 952 $l OVUX522 $d 20171220050046.0 952 $l UUAX975 $d 20110210011213.0 952 $l UNUX074 $d 20090701080000.0 952 $l PNAX964 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=1DF54DDE2B1011DEAA7E7608A8D7520A 994 $a 02 $b IOJInitiate Another SILO Locator Search