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03853aam a2200625 i 4500 001 CC6D6A62214711EEBC7340321FECA4DB 003 SILO 005 20230713010558 008 150305s2015 ctua b 001 0 eng d 010 $a 2015935292 020 $a 0300197500 020 $a 9780300197501 035 $a (OCoLC)929053415 040 $a AKC $b eng $e rda $c DLC $d AKC $d BTCTA $d BDX $d YDXCP $d YUS $d IUL $d CDX $d BKL $d TWC $d S3O $d RCE $d MNY $d LMR $d RIX $d CHVBK $d WEA $d MKN $d OCLCO $d ZAD $d OCLCO $d OCLCQ $d ICL $d OCLCO $d CKK $d OCLCO $d EQO $d OCLCQ $d OCLCA $d IOK $d FSS $d WRM $d OCLCO $d GILDS $d OCLCO $d CNO $d TFW $d OCLCO $d OCLCF $d OCLCO $d OCLCQ $d UKMGB $d L2U $d OCLCO $d OCLCA $d ZIH $d OCLCO $d OCL $d SILO 042 $a lccopycat 050 00 $a PN4784.O62 $b B74 2015 082 04 $a 302.2345 $2 23 084 $a 05.33 $2 bcl 086 0 $a - 100 1 $a Braun, Josh, $e author. 245 10 $a This program is brought to you by ... : $b distributing television news online / $c Joshua A. Braun. 264 1 $a New Haven : $b Yale University Press, $c [2015] 300 $a xi, 323 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references (pages 279-302) and index. 505 00 $t Mass reach with and without mass media -- $t Tracing the path: how news video reaches online viewers. $t Mapping sociotechnical systems that deliver media ; $t To turn it on and have it play: the MSNBC.com video player ; $t Clip & share: engineering for the conversation economy -- $t Out of one, many. $t Breaking apart the monolith: considering contemporary media organizations ; $t Friends of mine, friends of theirs: the origins of Newsvine ; $t Different things to different people: Newsvine and MSNBC.com ; $t If we're not online, we don't exist: 'The Rachel Maddow Show' builds a web presence ; $t The Maddow Blog is born -- $t Mass reach and mass media. $t One size does not fit all: heterogeneous audiences and proliferating brands ; $t One size does fit all: engineering flexible architectures ; $t Mass reach with and without mass media -- $g Conclusion. 520 $a "An important but largely unseen group maintains the online distribution channels for television news programming. Using fieldwork and exclusive interviews within MSNBC, Joshua A. Braun uncovers and explains how online distribution networks are forged and how the work of maintaining them has rapidly become central to the media landscape."--Cover. 650 0 $a Online journalism $x Social aspects. 650 0 $a Television broadcasting of news $x Social aspects. 650 0 $a Marketing channels $x Social aspects. 650 0 $a Journalism. 650 0 $a Journalists. 650 12 $a Journalism 650 6 $a Journalisme en ligne $x Aspect social. 650 6 $a TeÌleÌjournaux $x Aspect social. 650 6 $a Circuits de distribution $x Aspect social. 650 6 $a Journalisme. 650 6 $a Journalistes. 650 7 $a journalists. $2 aat 650 7 $a journalism. $2 aat 650 7 $a 05.33 journalism. $0 (NL-LeOCL)077592697 $2 bcl 650 7 $a Journalists. $2 fast $0 (OCoLC)fst00984188 650 7 $a Journalism. $2 fast $0 (OCoLC)fst00984032 650 7 $a Television broadcasting of news $x Social aspects. $2 fast $0 (OCoLC)fst01146809 650 7 $a Fernsehsendung $2 gnd 650 7 $a Nachrichtensendung $2 gnd 650 7 $a Online-Medien $2 gnd 650 7 $a Journalistik online $x sociala aspekter. $2 sao 650 7 $a Nyhetsprogram i tv $x sociala aspekter. $2 sao 856 42 $3 Contributor biographical information $u https://www.loc.gov/catdir/enhancements/fy1703/2015935292-b.html 856 42 $3 Publisher description $u https://www.loc.gov/catdir/enhancements/fy1703/2015935292-d.html 856 42 $z Additional Information at Google Books $u http://books.google.com/books?vid=isbn9780300197501 941 $a 1 952 $l PLAX964 $d 20240724073338.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CC6D6A62214711EEBC7340321FECA4DB 994 $a 92 $b IOHInitiate Another SILO Locator Search