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03110aam a22004814a 4500 001 1F8EFBE4517511E0A5987EABC41A358D 003 SILO 005 20110318103249 008 100719s2010 enk b 001 0 eng 010 $a 2010030171 020 $a 0521717779 (pbk.) 020 $a 9780521717779 (pbk.) 020 $a 0521889081 (hardback) 020 $a 9780521889087 (hardback) 035 $a (OCoLC)607985447 040 $a DLC $c DLC $d SILO $d UKM $d BTCTA $d YDXCP $d CDX $d COO $d N15 $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a PN1993.5.U6 $b B385 2010 082 00 $a 791.40973 $2 22 100 1 $a Berkowitz, Edward D. 245 1 $a Mass appeal : $b the formative age of the movies, radio, and TV / $c Edward D. Berkowitz. 260 $a Cambridge ; $b Cambridge University Press, $c 2010. 300 $a xii, 212 p. ; $c 24 cm. 490 1 $a Cambridge essential histories 520 $a "Mass appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short and accessible vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century"--P. [i]. 504 $a Includes bibliographical references and index. 505 0 $a 1. Sound comes in, vaudeville and silent pictures go out -- 2. From Broadway to Hollywood with Groucho, Fred, and Ginger -- 3. Radio nights -- 4. From the Thirties to the Forties with Kate, Bud, and Lou -- 5. Bogie, Bob, and the boys at war -- 6. The postwar movie scene -- 7. Make room for TV -- 8. Putting it together : Walt Disney introduces the baby boom to television -- 9. The end of an era? 650 0 $a Motion pictures $z United States $x History $y 20th century. 650 0 $a Radio programs $z United States $x History $y 20th century. 650 0 $a Television programs $z United States $x History $y 20th century. 650 0 $a Actors $z United States. 856 42 $3 Cover image $u http://assets.cambridge.org/97805217/17779/cover/9780521717779.jpg 830 0 $a Cambridge essential histories. 941 $a 7 952 $l OZAX845 $d 20240525040600.0 952 $l PQAX094 $d 20231214025610.0 952 $l UPAX334 $d 20230104035815.0 952 $l OVUX522 $d 20180111044901.0 952 $l UXAX826 $d 20150515015333.0 952 $l PRAX771 $d 20111012010708.0 952 $l UQAX771 $d 20110507010214.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=1F8EFBE4517511E0A5987EABC41A358DInitiate Another SILO Locator Search