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01351pam a2200325 i 4500 001 F15E31A02ACE11DE8CCE1205A8D7520A 005 200904161638.0 008 780905s1979 ilu b 10000 eng 010 $a 78010544 020 $a 9780877571162 020 $a 0877571163 040 $a DLC $c DLC $d SILO $d SILO 050 0 $a HF5415 $b .D4883 082 $a 658.8/001 245 0 $a Diffusing marketing theory and research : $b the contributions of Bauer, Green, Kotler, and Levitt / $c edited by Alan R. Andreasen, David M. Gardner. 260 0 $a Chicago : $b American Marketing Association, $c c1979. 300 $a v, 148 p. ; $c 23 cm. 490 1 $a Proceedings series - American Marketing Association 500 $a "Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978." 504 $a Bibliography: p. 131-148. 650 0 $a Marketing $x Congresses. 650 0 $a Marketing research $x Congresses. 700 10 $a Andreasen, Alan R., $d 1934- 700 10 $a Converse, Paul Dulaney, $d 1889- 700 10 $a Gardner, David Morgan, $d 1936- 810 2 $a American Marketing Association. $t Proceedings series - American Marketing Association. 939 $a 655001 941 $a 1 952 $l UNUX074 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F15E31A02ACE11DE8CCE1205A8D7520AInitiate Another SILO Locator Search