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02169aam a2200349 a 4500 001 79E4E9986A8B11E689525693DAD10320 003 SILO 005 20160825010506 008 090813s2010 nyu b 001 0 eng 010 $a 2009033306 020 $a 0814414362 020 $a 9780814414361 035 $a (OCoLC)430736612 040 $a DLC $c DLC $d YDX $d UKM $d YDXCP $d CDX $d IAD $d SILO 050 00 $a HD69.C6 $b K38 2010 082 00 $a 001 $2 22 100 1 $a Katcher, Bruce Leslie, $d 1953- 245 13 $a An insider's guide to building a successful consulting practice / $c Bruce L. Katcher with Adam Snyder. 260 $a New York : $b AMACOM, $c c2010. 300 $a xii, 6, 253 p. ; $c 23 cm. 504 $a Includes bibliographical references and index. 505 0 $a Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change. 650 0 $a Business consultants 650 0 $a Consultants 650 0 $a Consulting firms $x Management. 650 0 $a New business enterprises $x Management. 650 0 $a Success in business 700 1 $a Snyder, Adam 941 $a 1 952 $l USUX851 $d 20160825055533.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=79E4E9986A8B11E689525693DAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search