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01837cam a2200373 a 4500 001 FEE20E7CFBD011DEB3E93EDF5F36B428 003 SILO 005 20150520012456 008 090420s2009 ncua b s001 0 eng 010 $a 2009016597 020 $a 0807833290 (cloth : alk. paper) 020 $a 9780807833292 (cloth : alk. paper) 035 $a (OCoLC)317929512 040 $a DLC $c DLC $d SILO $d YDXCP $d C#P $d IAK $d CDX $d IOJ $d SILO 043 $a n-us--- 050 00 $a GV950 $b .O7 2009 082 00 $a 796.332 $2 22 100 1 $a Oriard, Michael, $d 1948- 245 1 $a Bowled over : $b big time college football from the sixties to the BCS era / $c Michael Oriard. 246 32 $a Bowled over : big time college football from the sixties to the Bowl Championship Series era 260 $a Chapel Hill : $b University of North Carolina Press, $c c2009. 300 $a 334 p. : $b ill. ; $c 25 cm. 504 $a Includes bibliographical references and index. 505 0 $a Football and the 1960s. From the sidelines of a football revolution -- College football in Black and white. Integrating the Southeastern Conference -- College football in Black and white. Black protest -- Interlude 1973 : The NCAA [National Collegiate Athletic Association] goes pro -- Living with a contradiction. Revenue and reform -- Opportunity, entitlement, and exploitation -- Thinking about reform. 650 0 $a Football $z United States $x History. 650 0 $a College sports $z United States $x Marketing. 650 0 $a College sports $z United States $x Management. 650 0 $a College athletes $x Recruiting $z United States. 941 $a 3 952 $l OUAX845 $d 20240816043906.0 952 $l USUX851 $d 20160825033446.0 952 $l UNUX074 $d 20100503135404.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=FEE20E7CFBD011DEB3E93EDF5F36B428 994 $a 02 $b IOJInitiate Another SILO Locator Search