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03335aam a2200373 a 4500 001 BADD990AF54711E4AA846F8ADAD10320 003 SILO 005 20150508010107 008 120727s2013 caua b 001 0 eng 010 $a 2012029549 020 $a 1440828539 (ebook) 020 $a 9781440828539 (ebook) 020 $a 1440828520 (hbk. : alk. paper) 020 $a 9781440828522 (hbk. : alk. paper) 035 $a (OCoLC)793578804 040 $a DLC $b eng $c DLC $d BTCTA $d BDX $d OCLCO $d YDXCP $d FMU $d BWX $d TTS $d CDX $d SILO 245 00 $a Marketing in the 21st century and beyond : $b timeless strategies for success / $c Bruce D. Keillor, editor. 246 3 $a Marketing in the twenty first century and beyond 250 $a Condensed ed. 260 $a Santa Barbara, Calif. : $b Praeger, $c c2013. 300 $a 265 p. ; $b ill. ; $c 25 cm. 500 $a Rev. ed. of: Marketing in the 21st century. c2007. 504 $a Includes bibliographical references and index. 505 00 $g Introduction / $r Calin Veghes. $t Global customer service / $t What does "relationship marketing" really mean? / $r Linda M. Orr -- $t Building a successful sales force in the 21st century / $r Daniel J. Leslie -- $t Learning from your customers : building market feedback into strategy and innovation / $r Jason DiLauro, Linda M. Orr -- $t Negotiating company and customer relationships / $r Jon M. Hawes -- $t Integrated marketing : the product consumer connection. $t Path-forward thinking : core competencies and the value proposition / $r Ken Dickey -- $t Futuring : anticipating the emerging voice of the customer / $r Stephen M. Millett -- $t How to clean up with a start-up : tricks and tips from entrepreneurs / $r Robert Black -- $t How to use social media : fostering connections in a virtual marketplace / $r Gretchen M. Keillor -- $t Marketing channels : the new realities. $t Anywhere, anytime, anyway : the multichannel marketing juggernaut / $r Dale M. Lewison -- $t Business-to-business integrating marketing / $r Nadji Tehrani -- $t Nostradamus knows direct interactive marketing : direct marketers as 21st-century trend messengers / $r William J. Hauser -- $t Global marketing : new challenges and opportunities. $t New global marketing realities / $r Gary A. Knight -- $t Culture and international marketing / $r Vern Terpstra -- $t Global value-added strategies / $r John Caslione -- $t Global customer service / $r Calin Veghes. 520 $a "Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing. 520 8 $a Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher. 700 1 $a Keillor, Bruce David. 730 0 $a Marketing in the 21st century. 941 $a 4 952 $l PQAX094 $d 20231214035354.0 952 $l CEAX572 $d 20200508020516.0 952 $l UXAX826 $d 20150509025539.0 952 $l ORAX826 $d 20150508012811.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=BADD990AF54711E4AA846F8ADAD10320Initiate Another SILO Locator Search