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02186aam a2200265 i 4500 001 EF6269CAB8C711EDA131FBB437ECA4DB 003 SILO 005 20230302010033 008 230201s2022 txu e b 000 0 eng d 020 $a 1544531958 020 $a 9781544531953 020 $a 1544531974 020 $a 9781544531977 035 $a (OCoLC)1368014063 040 $a LE# $b eng $e rda $c LE# $d SILO 100 1 $a Zak, Paul J. 245 10 $a Immersion : $b the science of the extraordinary and the source of happiness / $c Paul J. Zak. 264 1 $a [Austin, Texas] : $b Lioncrest Publishing, $c 2022. 300 $a 270 pages ; $c 22 cm 504 $a Includes bibliographical references. 505 0 $a The science of immersion -- Advertising that persuades -- Exceptional entertainment -- Education and the training that sticks -- Attractions and retail that amaze -- Building high-performance organizations -- Changing preferences -- The business of happiness 520 $a No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary--or you can apply the insights from Immersion to ensure it is. 941 $a 1 952 $l TCPG826 $d 20230302010437.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=EF6269CAB8C711EDA131FBB437ECA4DBInitiate Another SILO Locator Search