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02843aam a2200421 i 4500 001 0834CDAA177D11EC850ADFAD22ECA4DB 003 SILO 005 20210917010313 008 200725t20222022ilua b 001 0 eng 010 $a 2020034180 020 $a 1492594628 020 $a 9781492594628 035 $a (OCoLC)1178869979 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d MNM $d YDX $d OCLCO $d NZTOI $d IaU $d SILO 042 $a pcc 050 00 $a GV716 $b .M85 2022 082 00 $a 338.4/3796 $2 23 100 1 $a Dees, Windy, $d 1977- $e author. 245 10 $a Sport marketing / $c Windy Dees, PhD, University of Miami, Patrick Walsh, PhD, Syracuse University, Chad McEvoy, EdD, Northern Illinois University, Stephen McKelvey, JD, University of Massachusetts Amherst ; originated by Bernard J. Mullin, PhD, The Aspire Sport Marketing Group LLC, Stephen Hardy, PhD, University of New Hampshire, Professor Emeritus, William A. Sutton, EdD, University of South Florida, Professor Emeritus, Bill Sutton & Associates. 250 $a Fifth edition. 264 1 $a Champaign, IL : $b Human Kinetics, $c [2022] 300 $a xi, 475 pages : $b color illustrations ; $c 28 cm 520 $a "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 0 $a The special nature of sports marketing -- Strategic marketing management -- Understanding the sport consumer -- Market research and analytics in the sport industry -- Market segmentation and target marketing -- The sport product -- Managing sport brands -- Promotion and paid media -- Public relations -- Sponsorship, corporate partnerships, and the role of activation -- Social media in sports -- Sales and service -- Delivering and distributing core products and extensions -- Legal aspects of sport marketing -- The evolving nature of sport marketing. 650 0 $a Sports $x Marketing. 650 7 $a Sports $x Marketing. $2 fast $0 (OCoLC)fst01130476 776 08 $i Online version: $a Dees, Windy, 1977- $t Sport marketing $b Fifth edition. $d Champaign, IL : Human Kinetics, Inc., [2022] $z 9781492594635 $w (DLC) 2020034181 700 1 $a Walsh, Patrick, $d 1978- $e author. 700 1 $a McEvoy, Chad D., $d 1971- $e author. 700 1 $a McKelvey, Stephen, $d 1959- $e author. 700 1 $a Mullin, Bernard James, $e author. 700 1 $a Hardy, Stephen, $d 1948- $e author. 700 1 $a Sutton, William Anthony, $d 1951- $e author. 941 $a 2 952 $l UNUX074 $d 20220520010534.0 952 $l OVUX522 $d 20220317024529.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0834CDAA177D11EC850ADFAD22ECA4DBInitiate Another SILO Locator Search