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02411aam a22003614a 4500 001 E45926F83A6311E09BD62DC26AFF544E 003 SILO 005 20130924014249 008 091123s2010 caua b 001 0 eng c 010 $a 2009049643 020 $a 0804761620 (cloth : alk. paper) 020 $a 9780804761628 (cloth : alk. paper) 035 $a (OCoLC)474871150 040 $a CSt/DLC $c DLC $d SILO $d C#P $d BWX $d CDX $d EEK $d MNW $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HD60.5.U5 $b R87 2010 082 00 $a 658.4/08 $2 22 100 1 $a Russo, Michael V. 245 1 $a Companies on a mission : $b entrepreneurial strategies for growing sustainably, responsibly, and profitably / $c Michael V. Russo ; with a foreword by L. Hunter Lovins. 260 $a Stanford, Calif. : $b Stanford Business Books, $c c2010. 300 $a xiv, 256 p. : $b ill. ; $c 24 cm. 505 0 $a Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead. 504 $a Includes bibliographical references and index. 520 $a This book explains that mission-driven companies appreciate and leverage traditional strategic principles, with a twist, to win in the marketplace. It shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. These firms build their brands on authenticity, which, in turn, builds customer loyalty.--[book jacket] 650 0 $a Social responsibility of business $z United States. 650 0 $a Small business $z United States $x Management. 650 0 $a Business planning $z United States. 650 0 $a Business ethics $z United States. 941 $a 2 952 $l USUX851 $d 20160825061042.0 952 $l UNUX074 $d 20110217012101.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E45926F83A6311E09BD62DC26AFF544EInitiate Another SILO Locator Search