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02744cam a2200433 a 4500 001 E16446922B0D11DE8F715E08A8D7520A 003 SILO 005 20221102014946 008 060914s2007 nyu b 001 0 eng 010 $a 2006030611 020 $a 9781400043361 020 $a 1400043360 040 $a DLC $c DLC $d SILO $d BAKER $d YDXCP $d NPL $d BUR $d BTCTA $d VP@ $d IXA $d MOF $d JIU $d SILO 043 $a e-fr--- $a e-fr--- 100 1 $a Newhouse, John. 245 1 $a Boeing versus Airbus : $b the inside story of the greatest international competition in business / $c John Newhouse. 246 3 $a Boeing vs. Airbus 250 $a 1st ed. 260 $a New York : $b A.A. Knopf, $c c2007. 300 $a xiii, 254 p. ; $c 25 cm. 504 $a Includes bibliographical references (p. 229-240) and index. 520 $a "Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress 505 0 $a Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less. 610 20 $a Boeing Company. 610 20 $a Airbus Industrie. 650 0 $a Aircraft industry $z United States. 650 0 $a Aircraft industry $z France. 650 0 $a Competition, International. 941 $a 8 952 $l PQAX094 $d 20231214035529.0 952 $l GEPG771 $d 20210722015226.0 952 $l OVUX522 $d 20180103043215.0 952 $l GDPF771 $d 20170418064933.0 952 $l USUX851 $d 20160823082547.0 952 $l RZPE145 $d 20140619012254.0 952 $l UDAX314 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E16446922B0D11DE8F715E08A8D7520A 994 $a 02 $b JIUInitiate Another SILO Locator Search