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02695aam a2200385 i 4500 001 E69A7B50084B11EFBCAD05DA2DECA4DB 003 SILO 005 20240502011849 008 210614t20222022nyua b 001 0 eng 010 $a 2021028290 020 $a 1501366610 020 $a 9781501366611 020 $a 1501366645 020 $a 9781501366642 035 $a (OCoLC)1257317512 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d QGY $d OL$ $d DLC $d GZM $d OCLCO $d OCLCL $d SILO 042 $a pcc 050 00 $a TT497 K42 2022 100 1 $a Keiser, Sandra J., $e author. 245 10 $a Beyond design : $b the synergy of apparel product development / $c Sandra Keiser, Deborah Vandermar, Myrna B Garner. 250 $a Fifth edition. 264 1 $a New York, NY, USA : $b Fairchild Books, Bloomsbury Publishing Inc., $c 2022. 300 $a xv, 546 pages : $b illustrations (some color) ; $c 28 cm 504 $a Includes bibliographical references and index. 520 $a "The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business's size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself"-- $c Provided by publisher. 650 0 $a Clothing trade. 650 0 $a Fashion design. 650 0 $a Clothing and dress $x Marketing. 700 1 $a Vandermar, Deborah A., $e author. 700 1 $a Garner, Myrna B., $e author. 776 08 $i Online version: $a Keiser, Sandra. $t Beyond design $b Fifth edition. $d New York, NY, USA : Fairchild Books, Bloomsbury Publishing Inc., 2022 $z 9781501366604 $w (DLC) 2021028291 941 $a 1 952 $l USUX851 $d 20240717023728.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E69A7B50084B11EFBCAD05DA2DECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search