Includes bibliographical references (pages 391-397) and index.
Contents:
Prologue: Oriflama harvest -- Introduction: Puddle water or panacea? -- Introduction to the second edition -- Part 1: Seeds Of Conquest -- 1: Coffee colonizes the world -- 2: Coffee kingdoms -- 3: American drink -- 4: Great coffee wars of the Gilded Age -- 5: Hermann Sielcken and Brazilian valorization -- 6: Drug drink -- Part 2: Canning The Buzz -- 7: Growing pains -- 8: Making the world safe for coffee -- 9: Selling an image in the Jazz Age -- 10: Burning beans, starving campesinos -- 11: Showboating the Depression -- 12: Cuppa joe -- Part 3: Bitter Brews -- 13: Coffee witch hunts and instant nongratification -- 14: Robusta triumphant -- Part 4: Romancing The Bean -- 15: Scattered band of fanatics -- 16: Black frost -- 17: Specialty revolution -- 18: Starbucks experience -- 19: Final grounds.
Summary:
First published in 1999, Uncommon grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks and the coffee crisis of the 21st century. Mark Pendergrast uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, slavery, the rise of brand marketing, global inequities, fair trade, revolutions, health scares, environmental issues, and the rediscovery of quality. As the scope of coffee culture continues to expand, Uncommon grounds remains more than ever a brilliantly entertaining guide to one of the world's favorite drinks.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.