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02554aam a22003258i 4500 001 8C49E670495811EE9228709642ECA4DB 003 SILO 005 20230902011803 008 230726s2023 enk b 001 0 eng 010 $a 2023033235 020 $a 1398609994 020 $a 9781398609990 040 $a DLC $b eng $e rda $c DLC $d SILO 082 00 $a 658.8/72 $2 23/eng/20230726 100 1 $a Atherton, Julie $c (Business strategist), $e author. 245 10 $a Social media strategy : $b a practical guide to social media marketing and customer engagement / $c Julie Atherton. 250 $a Second edition. 263 $a 2310 264 1 $a London ; $b Kogan Page, $c 2023. 300 $a pages cm 504 $a Includes bibliographical references and index. 520 $a "Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Social Media Strategy contains the latest insights on influencer marketing, new channel explosion and diversification, privacy and behaviour, strategy development and new case studies and interviews. This second edition demonstrates how to design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives. Providing a simple, structured way to create integrated customer engagement and social media campaigns that work, Social Media Strategy delivers practical guidance on key areas, such as identifying and targeting audience segments, a simple ABC (audience, brand, campaign) model, methods of two-way community engagement, reputation management, being present on the right channel, brand purpose, and identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this bestselling guide delivers a long-term solution for maximizing social media led business development for any business"-- $c Provided by publisher. 650 0 $a Internet marketing. 650 0 $a Marketing channels. 650 0 $a Social media. 776 08 $i Online version: 776 08 $a Atherton, Julie (Business strategist). $t Social media strategy $b Second edition. $d London ; New York, NY : Kogan Page, 2023 $z 9781398610002 $w (DLC) 2023033236 941 $a 1 952 $l TYPH572 $d 20240125011118.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8C49E670495811EE9228709642ECA4DBInitiate Another SILO Locator Search