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03328aam a2200421Ii 4500 001 6A03C6D4875711E9A56C064497128E48 003 SILO 005 20190605010028 008 180621t20182018it a bc 000 0 eng d 020 $a 8836640265 020 $a 9788836640263 035 $a (OCoLC)1043300914 040 $a C3L $b eng $e rda $c C3L $d OCLCO $d ERASA $d MZA $d OCLCO $d AVA $d OCLCF $d YDX $d FXM $d OCLCQ $d OCLCO $d STF $d YDXIT $d SILO 043 $a e-it--- 050 4 $a NC257 D46 A4 2018 245 04 $a The art of Campari. 264 1 $a Cinisello Balsamo, Milano : $b Silvana editoriale, $c [2018] 300 $a 95 pages : $b illustrations (chiefly color) ; $c 28 x 24 cm 500 $a Catalog of an exhibition held at the Estorick Collection of modern Italian art, London, England, July 4-September 16, 2018. 504 $a Includes bibliographical references. 520 8 $a Since the nineteenth century, Campari has been responsible for some of the most distinctive and innovative commercial imagery created in Italy. Founded in Milan in 1860, the company quickly began to pursue a dynamic approach to marketing its products, harnessing the new power of the advertising poster. Aiming to create a sophisticated brand, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Cappiello, Marcello Dudovich, Adolf Hohenstein, and Marcello Nizzoli. It was, however, the ground-breaking campaigns created by the Futurist artist Fortunato Depero that became Campari's most celebrated commissions. From the mid-1920s, his bold, witty and geometric designs modernised Campari's look, creating an unmistakable visual identity; his designs were also the basis of the famous conical Campari Soda bottle, launched in 1932. Depero's belief that the publicity poster would be 'the painting of the future' continued to inform Campari's post-war commissions, which included elegant and vibrant designs epitomising the spirit of the 'Swinging Sixties'. Drawn from the company's extensive archives in Milan, the show features Belle EÌpoque posters and original artwork for the revolutionary campaigns of the 1920s, in addition to equally striking examples of post-war graphic design and a range of vintage crates, glasses, plaques and other ephemera. Exhibition: Estorick Collection, London, UK (4.7 - 16.9.2018). 600 10 $a Depero, Fortunato, $d 1892-1960 $v Exhibitions. 610 20 $a Davide Campari & C. (Milan, Italy) $v Exhibitions. 600 17 $a Depero, Fortunato, $d 1892-1960. $2 fast $0 (OCoLC)fst00105796 610 27 $a Davide Campari & C. (Milan, Italy) $2 fast $0 (OCoLC)fst00623846 650 0 $a Commercial art $z Italy $x History $y 20th century $v Exhibitions. 700 1 $a Cremoncini, Roberta, $e author. 700 1 $a Biasi, Enrica de, $e author. 700 1 $a Gitto, Vicky, $e author. 700 1 $a Cavallo, Paolo, $e author. 710 2 $a Davide Campari & C. (Milan, Italy) 710 2 $a Estorick Collection, $e host institution. 856 42 $u http://ilibri.casalini.it/toc/4355585 $z Table of contents 856 41 $3 Table of contents $z (source: Casalini) $u http://bookdata.stanford.edu/casalini/suauth/18/25/18252508.pdf $x CasaliniTOC $z (source: Casalini) 941 $a 1 952 $l USUX851 $d 20190806074809.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6A03C6D4875711E9A56C064497128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search