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Author:

Freedman, Jeri, author.

Title:

When companies spy on you : corporate data mining and big business / Jeri Freedman.

Edition:

First edition

Publisher:

Cavendish Square,

Copyright Date:

2018

Description:

112 pages : color illustrations ; 24 cm.

Subject:

Data mining--Economic aspects--Juvenile literature.
Privacy--Juvenile literature.
Consumers--Research.--Juvenile literature.

Notes:

Includes bibliographical references (p. 100-108) and index.

Contents:

Data mining and big business -- The usefulness of data mining -- The disadvantages of data mining -- What the future holds -- Data mining timeline -- Glossary -- Further information -- Bibilography -- Index -- About the author.

Summary:

Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies.

Series:

Spying, surveillance, and privacy in the 21st century

ISBN:

1502626756
9781502626752

OCLC:

(OCoLC)978589518

LCCN:

2017006439

Locations:

PNAX964 -- Northeast Iowa Community College Library - Calmar (Calmar)

PYAX423 -- ECC - Osgood Library (Iowa Falls)

P1AX906 -- Indian Hills Community College Library - Ottumwa (Ottumwa)

PGAX715 -- Northwest Iowa Community College Library - Sheldon (Sheldon)