The Locator -- [(title = "Plunge")]

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05222cam a2200541 a 4500
001 8BBC9F5E2B0E11DE8F715E08A8D7520A
003 SILO
005 20230211010336
008 061012s2007    caua          001 0 eng  
010    $a 2006034043
020    $a 1599180812 (pbk.)
020    $a 9781599180816 (pbk.)
035    $a (OCoLC)72871372
040    $a DLC $c DLC $d SILO $d BAKER $d BTCTA $d GK8 $d DPL $d YDXCP $d VP@ $d QBX $d NOR $d OCLCQ $d CQU $d NXA $d KAAUA $d LXY $d SILO
050 00 $a HD62.5 $b .E559 2007
082 00 $a 658/.041 $2 22
245 0  $a Start your own business : $b the only startup book you'll ever need / $c Rieva Lesonsky.
246 3  $a Entrepreneur magazine's Start your own business
250    $a 4th ed.
260    $a [Irvine, Calif.] : $b Entrepreneur Press, $c c2007.
300    $a xiv, 720 p. : $b ill. ; $c 23 cm.
500    $a Includes index.
505 00 $t Fed funds : how to get government loans -- $g ch. 17. $t Think -- $g ch. 1. $t Introduction -- $g ch. 2. $t Taking the plunge : get ready to be an entrepreneur -- $g ch. 3. $t Good idea! : how to get an idea for your business -- $g ch. 4. $t Good timing : should you launch your business full or part time? -- $g ch. 5. $t Build it or buy it? : starting a business vs. buying one -- $g pt. 2. $t Plan -- $g ch. 6. $t Choose your target : defining your market -- $g ch. 7. $t If you build it, will they come? : conducting market research -- $g ch. 8. $t The name game : naming your business -- $g ch. 9. $t Make it legal : choosing a business structure -- $g ch. 10. $t Plan of attack : creating a winning business plan -- $g ch. 11. $t It's official : don't forget licenses and permits -- $g ch. 12. $t Protect yourself : understanding patents, trademarks and copyrights -- $g ch. 13. $t Call in the pros : hiring a lawyer and an accountant -- $g pt. 3. $t Fund -- $g ch. 14. $t All in the family : financing starts with yourself and friends and relatives -- $g ch. 15. $t Nothing ventured, nothing gained : how to find and attract investors -- $g ch. 16. $t Looking for loans : the ins and outs of debt financing -- $g ch. 17. $t Fed funds : how to get government loans --
505 00 $t Now serving : offering superior customer service -- $g ch. 39. $t Prepare -- $g ch. 18. $t What's your deal? negotiating successfully -- $g ch. 19. $t Site seeking : choosing a location for your business -- $g ch. 20. $t Bring it home : starting a homebased business -- $g ch. 21. $t Looking good : creating a professional image -- $g ch. 22. $t Stock answers : the lowdown on inventory -- $g ch. 23. $t It's in the mail : setting up mailing systems and shipping accounts -- $g ch. 24. $t Charging ahead : offering your customers credit -- $g ch. 25. $t Cover your assets : getting business insurance -- $g ch. 26. $t Staff smarts : hiring employees -- $g ch. 27. $t Perk up : setting employee policies and benefits -- $g pt. 5. $t Buy -- $g ch. 28. $t Buyer's guide : business equipment basics -- $g ch. 29. $t Play it safe : tech security and privacy -- $g ch. 30. $t Business 24/7 : using technology to boost your productivity -- $g ch. 31. $t Net works : building your company website -- $g ch. 32. $t Keep in touch : using technology to stay connected -- $g ch. 33. $t Drive time : the inside scoop on buying or leasing a car -- $t Go! -- $g pt. 6. $t Market -- $g ch. 34. $t Brand aid : building a brand -- $g ch. 35. $t Marketing genius : advertising and marketing your business -- $g ch. 36. $t Net sales : online advertising and marketing -- $g ch. 37. $t Talking points : how to promote your business -- $g ch. 38. $t Sell it! : effective selling techniques -- $g ch. 39. $t Now serving : offering superior customer service --
505 00 $g ch. 46. $t Index. $g ch. 40. $t Keeping score : the basics of bookkeeping -- $g ch. 41. $t Making a statement : how to create financial statements -- $g ch. 42. $t On the money : effectively managing your finances -- $g ch. 43. $t Pay day : how to pay yourself -- $g ch. 44. $t Tax talk : what you need to know about your taxes -- $g pt. 8. $t Succeed -- $g ch. 45. $t It's about time : time management -- $g ch. 46. $t Second wind : learning from your failures -- $t Appendix A: Business resources -- $t Appendix B: Government listings -- $t Appendix C: Small-business-friendly banks -- $t Index.
650  0 $a New business enterprises $x Management.
650  0 $a Small business $x Management.
700 1  $a Lesonsky, Rieva.
710 2  $a Entrepreneur Media, Inc.
856 41 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip072/2006034043.html
856 42 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0703/2006034043-b.html
856 42 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html
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