The Locator -- [(subject = "Women in advertising")]

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Author:
Nelson, Carol, 1953-
Title:
How to market to women : understanding and reaching today's most powerful consumer group / Carol Nelson ; guest foreword by Frances Lear.
Publisher:
Visible Ink,
Copyright Date:
c1994
Description:
xvi, 310 p. : ill. ; 24 cm.
Subject:
Advertising.
Marketing--United States.
Marketing.
Women consumers--United States.
Women consumers.
Women in advertising
Notes:
Includes index.
ISBN:
9780810394841
0810394847
OCLC:
(OCoLC)30415142
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OVUX522 -- University of Iowa Libraries (Iowa City)

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