Section one. Sales funnel secrets. The secret formula -- Hook, story, offer -- The value ladder -- The attractive character -- Funnel hacking -- Seven phases of a funnel -- Follow-up funnels -- Section two. The funnels in the value ladder. Front-end lead funnels -- Unboxing funnels -- Presentation funnels -- Back-end phone funnels -- Section three. Funnel scripts. Front-end funnel scripts -- Unboxing funnel scripts -- Presentation funnel scripts -- Back-end phone funnel scripts -- Section four. Building your funnels.
Summary:
"DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website-yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions-yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.