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Author:

Manring, M. M., 1962-

Title:

Slave in a box : the strange career of Aunt Jemima / M.M. Manring.

Publisher:

University Press of Virginia,

Copyright Date:

1998

Description:

ix, 210 p. : ill. ; 24 cm.

Subject:

Jemima,--Aunt.
Advertising--History--United States--History--20th century.
African American women in advertising.
Stereotypes (Social psychology) in advertising--United States.
Quaker Oats Company.

Notes:

Includes bibliographical references (p. 197-206) and index.

Contents:

Cracking jokes in the Confederate supermarket -- Someone's in the kitchen: mammies, mothers, and others -- From minstrel shows to the World's Fair: the birth of Aunt Jemima -- They wre what they are: James Webb Strong and the recontruction of American advertising -- The Old South, the absent mistress, and the slave in a box -- The secret of the Bandanna: the mammy in contemporary society.

Series:

The American South series

ISBN:

9780813918112 (paper)
0813918111 (paper)
9780813917825 (cloth : alk. paper)
0813917824 (cloth : alk. paper)

LCCN:

97033355

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

PLAX964 -- Luther College - Preus Library (Decorah)

ULAX314 -- Loras College Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

OUAX845 -- Dordt University (Sioux Center)