Includes bibliographical references (pages 349-353) and index.
Contents:
SECTION ONE Creating Your Movement -- Becoming the Expert -- Secret #1 Finding Your Voice -- Secret #2 Teaching Your Frameworks -- Secret #3 The Three Core Markets or Desires -- The New Opportunity (Your Offer) -- Secret #4 The New Opportunity -- Secret #5 More Money for the Same Framework -- The Future-Based Cause (Your Movement) -- Secret #6 The Future-Based Cause -- SECTION TWO Creating Belief h -- Secret #7 The Epiphany Bridge -- Secret #8 The Herd's Two Journeys -- Secret #9 The Epiphany Bridge Script -- Secret #10 The Four Core Stories -- SECTION THREE "10X Secrets": One-to-Many Selling -- Secret #11 The Perfect Webinar Framework -- Secret #12 The Big Domino -- Secret #13 The Three Secrets -- Secret #14 The Stack and Closes -- Secret #15 Trial Closes -- SECTION FOUR Becoming Your Dream Customer's Guide -- Secret #16 Testing Your Presentation Live -- Secret #17 The Perfect Webinar Shortcut -- Secret #18 The 5-Minute Perfect Webinar -- Secret #19 Plugging "Expert Secrets" into Your Value Ladder. Machine generated contents note: SECTION ONE Creating Your Movement -- Becoming the Expert -- Secret #1 Finding Your Voice -- Secret #2 Teaching Your Frameworks -- Secret #3 The Three Core Markets or Desires -- The New Opportunity (Your Offer) -- Secret #4 The New Opportunity -- Secret #5 More Money for the Same Framework -- The Future-Based Cause (Your Movement) -- Secret #6 The Future-Based Cause -- SECTION TWO Creating Belief h -- Secret #7 The Epiphany Bridge -- Secret #8 The Herd's Two Journeys -- Secret #9 The Epiphany Bridge Script -- Secret #10 The Four Core Stories -- SECTION THREE "10X Secrets": One-to-Many Selling -- Secret #11 The Perfect Webinar Framework -- Secret #12 The Big Domino -- Secret #13 The Three Secrets -- Secret #14 The Stack and Closes -- Secret #15 Trial Closes -- SECTION FOUR Becoming Your Dream Customer's Guide -- Secret #16 Testing Your Presentation Live -- Secret #17 The Perfect Webinar Shortcut -- Secret #18 The 5-Minute Perfect Webinar
Summary:
"Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.