The Locator -- [(subject = "Shared virtual environments")]

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Record 51 | Previous Record | MARC Display | Next Record | Search Results
Author:
Mahar, Sue Martin.
Title:
The unofficial guide to building your business in the Second Life virtual world : marketing and selling your product, services, and brand in-world / Sue Martin Mahar and Jay Mahar.
Publisher:
American Management Association,
Copyright Date:
c2009
Description:
xi, 276 p. ; 24 cm.
Subject:
Second Life (Game)
Shared virtual environments--Economic aspects.
Internet industry.
Internet marketing.
Electronic commerce.
Other Authors:
Mahar, Jay.
Notes:
Includes index.
Contents:
About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse.
ISBN:
081441270X
9780814412701
OCLC:
(OCoLC)227033782
LCCN:
2008035794
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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