The Locator -- [(subject = "Sports spectators")]

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Record 46 | Previous Record | MARC Display | Next Record | Search Results
Author:
Rein, Irving J.
Title:
The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.
Publisher:
McGraw-Hill,
Copyright Date:
c2006
Description:
xiv, 345 p. ; 24 cm.
Subject:
Sports--Marketing.
Sports--Economic aspects.
Communication in marketing.
Sports spectators--United States.
Professional sports--United States.
Other Authors:
Kotler, Philip.
Shields, Ben.
Notes:
Includes bibliographical references (p. 307-327) and index.
Contents:
Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection.
ISBN:
9780071454094
9780071454094 (alk. paper)
0071454098 (alk. paper)
OCLC:
(OCoLC)70158354
(OCoLC)67869080
LCCN:
2006018779
Locations:
O4AX446 -- Chadwick Library
USUX851 -- Iowa State University - Parks Library (Ames)
HUAX887 -- Southwestern Community College Library - Creston (Creston) — HUAX887

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