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Author:

Hwang, Tim, author.

Title:

Subprime attention crisis : advertising and the time bomb at the heart of the Internet / Tim Hwang.

Edition:

First edition.

Publisher:

FSG Originals x LogicFarrar, Straus and Giroux,

Copyright Date:

2020

Description:

164 pages ; 19 cm

Subject:

Internet advertising.
Internet marketing.
Internet industry.
Internet--Economic aspects.

Notes:

Includes bibliographical references (pages 143-164)

Contents:

The plumbing -- Market convergence -- Opacity -- Subprime attention -- Inflating the bubble -- Exploding the bubble -- Epilogue.

Summary:

"An examination of online advertising, and how its imminent collapse could crash the internet"-- Provided by publisher.

Series:

FSG Originals x Logic

ISBN:

0374538654
9780374538651

OCLC:

(OCoLC)1152354374

LCCN:

2020013395

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

BAPH771 -- Des Moines Public Library (Des Moines)

FXPH314 -- Carnegie-Stout Public Library (Dubuque)

CMPE792 -- Drake Community Library (Grinnell)

GEPG771 -- West Des Moines Public Library (West Des Moines)