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Title:

Coming out of the closet : exploring LGBT issues in strategic communication with theory and research / edited by Natalie T. J. Tindall and Richard D. Waters.

Publisher:

Peter Lang,

Copyright Date:

2013

Description:

viii, 280 pages : illustrations ; 23 cm

Subject:

Homosexuality and education.
Sexual orientation--Study and teaching.
Sexual minorities--Study and teaching.
Bisexuality--Study and teaching.
Transsexualism--Study and teaching.

Other Authors:

Tindall, Natalie T. J., 1978-
Waters, Richard D., 1976-

Notes:

Includes bibliographical references (pages [243]-272) and index.

Contents:

Introduction -- Coming out of the closet to address challenges with lgbt research / Natalie Tindall -- Harassment in the workplace : violence, ambivalence, and derision -- Invisible in a visible profession : the social construction of workplace -- Invisible and visible identities and sexualities in public relations / Lee Edwards & Jacquie L'Etang -- One agenda, multiple platforms: how 21st-century LGBT advocacy organizations navigate a shifting media landscape to communicate messages of equality / Dean E. Mundy -- Sexual minorities as advertising gatekeepers : inside an industry / David Gudelunas -- Mis(sed) representations : LGBT imagery in mainstream advertising / Kristin Comeforo -- Symbolic interactions in sexual scripts : improvisation and male consumer responses to gay-vague advertising / Jacqueline Lambiase, Glenn Griffin, & Kartik Pashupati -- Neither cold nor hot : assessing Christian world wide web sites that target LGBT publics / Douglas J. Swanson -- Gaffes, glitches and gays : how organizations respond to LGBT crises / Brenda J. Wrigley -- Absolut vodka : defining, challenging or reinforcing gay identity? / Christopher Ch©Łvez & Katie R. Place -- Who we were is who we are : uses of history in Philadelphia's LGBT tourism marketing / Byron Lee -- Politicizing gay advertising : a consumer response study / Wan-Hsiu Sunny Tsai -- Strategically framing same-sex marriage : lessons from California's 2008 "proposition 8" campaign / Hayley Cole -- Advocacy in the digital age : participatory media and the empowerment of an LGBT public / Erica Ciszek -- From unspeakable to homosexual to gay to lgbt : the evolution of research on marketing's most controversial market segment / Laurie Phillips -- Conclusion -- Looking back, moving forward : new directions in LGBT research / Richard Waters.

ISBN:

1433119498 (pbk. : alk. paper)
9781433119491 (pbk. : alk. paper)
1433119501 (hbk. : alk. paper)
9781433119507 (hbk. : alk. paper)

OCLC:

(OCoLC)833374687

LCCN:

2012050293

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)