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03194aam a22004098i 4500 001 2F4DC262A78F11E99DEDB91B97128E48 003 SILO 005 20190716010101 008 181109t20192019maua 001 0 eng 010 $a 2018052171 020 $a 1328618560 020 $a 9781328618566 035 $a (OCoLC)1074315367 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d TP7 $d JQW $d BUR $d IOU $d SILO 042 $a pcc 050 00 $a HF6146.I58 $b S73 2019 082 00 $a 658.8/72 $2 23 100 1 $a Staples, Tim $c (Marketing consultant), $e author. 245 10 $a Break through the noise : $b the nine rules to capture global attention / $c Tim Staples and Josh Young. 246 30 $a Break through the noise : $b the 9 rules to capture global attention 264 1 $a Boston : $b Houghton Mifflin Harcourt, $c 2019. 300 $a x, 229 pages : $b illustrations ; $c 24 cm 500 $a Includes index. 520 $a "The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano Ronaldo in disguise--all while not spending a nickel on traditional advertising. Staples and his colleagues lifted a small pet food company from obscurity to an IPO on the power of two hit YouTube videos. Plus, they helped propel Cricket Wireless to the most shared brand of its kind, by using social media to make people smile. In [this book], Staples reveals his pioneering nine-step approach to winning global mention for your brand--without spending a fortune. Far from being just another empty promise on how to make your content go viral, this book offers a real roadmap to understanding how content spreads online. Through the powerful concept of 'shareability' you'll learn how to make the intricate algorithms of major social platforms work for you. Whether you're an executive, an entrepreneur, or an Instagram star in the making, this is the one book that will give you the secret sauce on how to break through the noise and to take your brand farther than you ever thought possible."--Dust jacket. 505 0 $a Introduction: Nobody cares -- Rule 1: Be shareable -- Rule 2: Understand the science -- Rule 3: Focus on value -- Rule 4: Find your voice -- Rule 5: Crush the headline -- Rule 6: Ride the wave -- Rule 7: Flip the script -- Rule 8: Know your platforms -- Rule 9: Test before you invest -- Epilogue: Finding your way with the new rules. 650 0 $a Internet advertising. 650 0 $a Internet videos. 650 0 $a Viral marketing. 650 0 $a Internet marketing. 700 1 $a Young, Josh $q (Joshua D.), $e author. 941 $a 4 952 $l YEPF572 $d 20200204094729.0 952 $l TYPH572 $d 20200110081132.0 952 $l CAPH522 $d 20191113010331.0 952 $l BAPH771 $d 20190716013248.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2F4DC262A78F11E99DEDB91B97128E48 994 $a C0 $b IOUInitiate Another SILO Locator Search