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02148cam a2200445 a 4500 001 A06F74D62B0D11DE8F715E08A8D7520A 005 200904170007.0 008 060607s2006 nyu b 001 0 eng 010 $a 2006018779 020 $a 9780071454094 020 $a 9780071454094 (alk. paper) 020 $a 0071454098 (alk. paper) 035 $a (OCoLC)70158354 035 $a (OCoLC)67869080 040 $a DLC $c DLC $d SILO $d BAKER $d IXA $d UKM $d YDXCP $d OCLCQ $d IWA $d SILO 050 00 $a GV716 $b .R45 2006 082 00 $a 796.06/98 $2 22 100 1 $a Rein, Irving J. 245 1 $a The elusive fan : $b reinventing sports in a crowded marketplace / $c Irving Rein, Philip Kotler, Ben Shields. 260 $a New York : $b McGraw-Hill, $c c2006. 300 $a xiv, 345 p. ; $c 24 cm. 504 $a Includes bibliographical references (p. 307-327) and index. 505 0 $a Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection. 650 0 $a Sports $x Marketing. 650 0 $a Sports $x Economic aspects. 650 0 $a Communication in marketing. 650 0 $a Sports spectators $z United States. 650 0 $a Professional sports $z United States. 700 1 $a Kotler, Philip. 700 1 $a Shields, Ben. 856 42 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html 856 42 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html 856 41 $3 Table of contents $u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html 939 $a 5706141 941 $a 3 952 $l USUX851 $d 20180502014742.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A06F74D62B0D11DE8F715E08A8D7520A 994 $a 02 $b IWA 952 $l HUAX887 $m HUAX887 $d 20090701080000.0 952 $l O4AX446 $d 20090701080000.0Initiate Another SILO Locator Search