Why your marketing sucks -- Nothing happens until a sale is made -- Start with a blank page -- Make a spectacle of yourself - or your company -- There are no one trick ponies -- Extreme marketing in action -- Ready, aim, fire! -- Pick the low-hanging fruit -- Don't go back to the office.
Summary:
The marketing consultant who turned companies like Salomon Smith Barney and IBM around shares guidelines for developing an innovative, effective marketing strategy.
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