7. Living in a Low-Trust Society. 2. The Rise of Lifestyle Gurus in the Digital Age -- 3. `Be Authentic': Lifestyle Gurus as Trusted Companions -- 4. `Your Person as a Product': Commodifying Influence -- 5. `Don't Eat That!': Lifestyle Gurus as Unregulated Advisers -- 6. The Two Cults of Lifestyle Perfectionism -- 7. Living in a Low-Trust Society.
Summary:
"The rise of blogs and social media has facilitated an industry of self-appointed 'lifestyle gurus' who have become instrumental in the management of intimacy and social relations. Baker and Rojek trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc"-- Provided by publisher.
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