The Locator -- [(subject = "Pharmaceutical biotechnology")]

The Locator -- [(subject = "Pharmaceutical biotechnology")]

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Author:: Simon, Françoise.
Title:: Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler ; foreword by Kevin Sharer.
Publisher:: Free Press,
Copyright Date:: c2003
Description:: xv, 336 p. : ill. ; 24 cm.
Subject:: Biotechnology industries.
Biotechnology--Marketing.
Pharmaceutical biotechnology industry.
Other Authors:: Kotler, Philip.
Notes:: Includes bibliographical references (p. 293-310) and index.
ISBN:: 9780743222440
074322244X
OCLC:: (OCoLC)51553472
LCCN:: 2003040810
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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