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Title:

Ethical marketing / Patrick E. Murphy ... [et al.].

Publisher:

Pearson Prentice Hall,

Copyright Date:

c2005

Description:

xxi, 266 p. ; 23 cm.

Subject:

Marketing--Moral and ethical aspects.
Ethiek.
Marketing.
Marketing--Aspect moral.
Marketing
Aspect moral

Other Authors:

Murphy, Patrick E., 1948-

Notes:

Includes bibliographical references (p. 248-257) and index.

Contents:

Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.

Series:

Basic ethics in action

ISBN:

9780131848146
0131848143

LCCN:

2004006840

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

PNAX964 -- Northeast Iowa Community College Library - Calmar (Calmar)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

ULAX314 -- Loras College Library (Dubuque)

UDAX314 -- Charles C. Myers Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

UTAX115 -- Buena Vista University Library (Storm Lake)