The Locator -- [(subject = "Child consumers")]

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Author:
Del Vecchio, Gene.
Title:
Creating ever-cool: a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton].
Publisher:
Pelican Pub. Co.,
Copyright Date:
1997
Description:
253 p. : ill. ; 23 cm.
Subject:
Child consumers.
Advertising and children.
Children--Attitudes.
ISBN:
9781565542563 (alk. paper)
1565542568 (alk. paper)
LCCN:
97001660
Locations:
KSPG296 -- Burlington Public Library (Burlington)
CBPF522 -- Coralville Public Library (Coralville)
S1PD771 -- Johnston Public Library (Johnston)

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