The Locator -- [(subject = "Child consumers")]

The Locator -- [(subject = "Child consumers")]

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Author:: Pecora, Norma Odom.
Title:: The business of children's entertainment / Norma Odom Pecora.
Publisher:: Guilford Press,
Copyright Date:: c1998
Description:: vii, 190 p. : ill. ; 24 cm.
Subject:: Advertising--Children's paraphernalia.
Child consumers.
Television advertising and children
Motion pictures and children.
Toy industry.
Children's clothing industry.
Notes:: Includes bibliographical references (p. 167-181) and index.
Series:: The Guilford communication series
ISBN:: 9781572302808 (alk. paper)
1572302801 (alk. paper)
LCCN:: 97040876
Locations:: O4AX446 -- Chadwick Library; USUX851 -- Iowa State University - Parks Library (Ames); UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll); PLAX964 -- Luther College - Preus Library (Decorah); OSAX771 -- Grand View University Library (Des Moines); ULAX314 -- Loras College Library (Dubuque); OVUX522 -- University of Iowa Libraries (Iowa City); OZAX845 -- Northwestern College - DeWitt Library (Orange City); OUAX845 -- Dordt University (Sioux Center)

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