The Locator -- [(subject = "Consumer satisfaction")]

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Author:
Reidenbach, R. Eric.
Title:
Listening to the voice of the market : how to increase market share and satisfy current customers / R. Eric Reidenbach.
Publisher:
CRC Press,
Copyright Date:
c2010
Description:
xi, 193 p. : ill. ; 25 cm.
Subject:
Marketing research
Consumer satisfaction
Notes:
"A Productivity Press book." Includes bibliographical references and index.
ISBN:
1420093304 (hardcover : alk. paper)
9781420093308 (hardcover : alk. paper)
OCLC:
(OCoLC)370353888
LCCN:
2009035153
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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