Includes bibliographical references (p. 241-247) and index.
Contents:
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand -- Appendix A. Criteria for a firm brand -- Appendix B. Firms with branded leadership -- Notes -- Index -- About the authors.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.