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Author:
McDonald, Malcolm.
Title:
Marketing due diligence :
reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.
Publisher:
Elsevier Butterworth-Heinemann,
Copyright Date:
2006
Description:
xv, 238 : ill. ; 25 cm.
Subject:
Corporations--Valuation
Corporations--Investor relations.
Stocks--Marketing.
Stocks--Prices
Economic value added.
Risk assessment.
Other Authors:
Smith, Brian D., BSc (Hons)
Ward, Keith, 1949-
Notes:
Includes bibliographical references.
ISBN:
9780750667272
0750667273
OCLC:
(OCoLC)63174670
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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