Introduction -- pt. 1. The household, consumerism, and the new woman. The house, city, and nation that Ismail built -- Patterns of urban consumption and development, 1879-1922 -- Advertising and consumer culture in Egypt: creating al-Sayyida al-Istihlakiyya -- al-Sayyida al-Istihlakiyya and the "new woman" -- pt. 2. Teaching the new woman. Education: creating mothers, wives, workers, believers, and citizens -- The discourse on female education -- Textbooks: defining roles and boundaries -- Conclusion.
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