61 records matched your query       

Author:

Sutherland, Anne, 1963-

Title:

Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.

Publisher:

McGraw-Hill,

Copyright Date:

c2003

Description:

xiii, 192 p. ; 24 cm.

Subject:

Child consumers.
Children--Social conditions.
Children--Attitudes

Other Authors:

Thompson, Beth.

Notes:

"Originally published by McGraw-Hill Ryerson in Canada in 2001"--Copyright page. Includes bibliographical references (p. 179-182) and index.

ISBN:

9780071416221 (acid-free paper)
0071416226 (acid-free paper)

OCLC:

(OCoLC)52079807

LCCN:

2003051033

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

OVUX522 -- University of Iowa Libraries (Iowa City)

OMAX631 -- Geisler Learning Resource Cntr (Pella)