The Locator -- [(subject = "Child consumers")]

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Author:
Lindström, Martin, 1970-
Title:
Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.
Edition:
Rev. pbk. ed.
Publisher:
Kogan Page,
Copyright Date:
2004
Description:
xxviii, 321 p. : ill. ; 24 cm.
Subject:
Brand name products.
Child consumers.
Advertising and children.
Marketing research.
Other Authors:
Seybold, Patricia B.
Millward Brown IMS.
Notes:
Includes bibliographical references and index.
ISBN:
9780749442842
0749442840
OCLC:
(OCoLC)55846747
LCCN:
2004015555
Locations:
PLAX964 -- Luther College - Preus Library (Decorah)

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