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Author:

McDonald, Kelly, 1961-

Title:

How to market to people not like you : "know it or blow it" rules for reaching diverse customers / Kelly McDonald.

Publisher:

Wiley,

Copyright Date:

2011

Description:

xxii, 218 p. ; 24 cm.

Subject:

Marketing.
Consumer satisfaction.

Notes:

Includes index.

Summary:

Using examples from successful business owners, this book demonstrates how to create a connection between your products and diverse new consumers.

ISBN:

0470879009 (hardback)
9780470879009 (hardback)

LCCN:

2010039794

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

VXPE964 -- Decorah Public Library (Decorah)

BAPH771 -- Des Moines Public Library (Des Moines)

YEPF572 -- Marion Public Library (Marion)