62 records matched your query
02113cam a22004698a 4500 001 12EFF59A2B0311DE8760C407A8D7520A 005 20150520012456 008 021119s2003 enk b 001 0 eng 010 $a 2002154220 020 $a 9780749438678 (hardcover) 020 $a 0749438673 (hardcover) 035 $a (OCoLC)51059056 040 $a DLC $c DLC $d SILO $d SILO 050 00 $a HD69.B7 $b L55 2003 082 00 $a 658.8/34/083 $2 21 100 1 $a LindstroÌm, Martin, $d 1970- 245 1 $a Brandchild : $b insights into the minds of today's global kids : understanding their relationship with brands / $c Martin Lindstrom with Patricia B. Seybold ; and contributions from Nigel Hollis and Yun Mi Antorini. 260 $a Sterling, VA : $a Sterling, VA : $b Kogan Page, $c 2003. 300 $a xxviii, 316 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 0 $a Tweens -- Tween dreams for sale -- Bonded to brands: the transition years -- Exit fairyland -- Creating imagination -- How do tweens feel about brands? -- Stardust -- The peer factor -- Cyberchild -- Personalized brands build strong businesses -- Santa's nightmare -- The essence of being a child -- Pump up the volume -- Superchannels -- Kidzbiz -- Tweens take to hats -- Calling kids. 650 0 $a Brand name products. 650 0 $a Child consumers. 650 0 $a Advertising and children. 650 0 $a Marketing research. 700 1 $a Seybold, Patricia B. 939 $a 4785021 941 $a 12 952 $l PQAX094 $d 20231214023507.0 952 $l GLAX641 $d 20231201010327.0 952 $l ULAX314 $d 20190926083028.0 952 $l USUX851 $d 20160820052100.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=12EFF59A2B0311DE8760C407A8D7520A 994 $a 02 $b JID 952 $l HUAX887 $d 20090701080000.0 952 $l KSPG296 $d 20090701080000.0 952 $l O3AX572 $d 20090701080000.0 952 $l OMAX631 $d 20090701080000.0 952 $l POAX626 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 952 $l UQAX771 $d 20090701080000.0 952 $l UTAX115 $d 20090701080000.0Initiate Another SILO Locator Search