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03922aam a2200589Ii 4500 001 C5A672BC90F111EA86A69E4897128E48 003 SILO 005 20200508010100 008 170221t20172007nyua c b 001 0 eng 020 $a 9780375829963 020 $a 0375829962 035 $a (OCoLC)973337848 040 $a UIN $b eng $e rda $c UIN $d IAI $d TXI $d OCL $d SILO 050 00 $a Z473.G53 $b M37 2007 082 04 $a 070.5083 $2 22 100 1 $a Marcus, Leonard S., $d 1950- $e author. 245 10 $a Golden legacy : $b the story of golden books / $c Leonard S. Marcus ; [foreword by Eric Carle] 264 1 $a New York : $b Golden Books, an imprint of Random House Children's Books, $c [2017] 300 $a ix, 245 pages : $b illustrations (chiefly color) ; $c 26 cm. 500 $a Previously published as Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way. 521 1 $a Ages 9-12. 520 $a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm. 504 $a Includes bibliographical references and index. 505 0 $a Foreword -- Part One: "The boys have done a pretty good job ..." -- Part Two: Entrepreneurs and eÌmigreÌ artists -- Part Three: "Books and bread" -- Part Four: Books for baby boomers -- Part Five: Cold War and Magic Kingdom -- Part Six: "We are publishers ..." -- Part Seven: Circles -- Reflections on a golden egg -- A few words about Richard Scarry's working technique -- Amy Schwartz remembers The Golden Book Encyclopedia -- Who was Mary Reed, PhD? 520 $a Chronicles the fascinating story of the creation, marketing, and worldwide impact of Little Golden Books, the most popular children's books of all time. Launched during the dark days of WWII, Golden Books such as The Poky Little Puppy were an instant sensation. Hallmarked by their superlative quality yet affordable to nearly all, they changed the cultural landscape and mirrored our changing postwar culture: the powerful influence of television, the post-Sputnik renaissance in American science education, and the birth of the civil rights movement. 610 20 $a Golden Books Publishing Company $v Juvenile literature. 610 20 $a Golden Books Publishing Company $v Bibliography. $v Bibliography. 610 10 $a Golden Book Publishing Company. 610 27 $a Golden Books Publishing Company. $2 fast $0 (OCoLC)fst01695815 630 07 $a Little golden books $2 gnd 650 0 $a Children's literature $x Publishing $z United States $v Juvenile literature. 650 0 $a Publishers and publishing $z United States $v Juvenile literature. 650 7 $a Children's literature $x Publishing. $2 fast $0 (OCoLC)fst00855836 650 7 $a Publishers and publishing. $2 fast $0 (OCoLC)fst01083463 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 650 7 $a Bokutgivning $z FoÌrenta staterna. $2 sbiao 650 7 $a BokfoÌrlag $x historia $z FoÌrenta staterna. $2 sbiao 650 7 $a Children's literature $x Publishing. $2 sears 650 7 $a Children's literature $x Marketing. $2 sears 650 7 $a Publishers and publishing $z United States. $2 sears 650 07 $a Kinderbuchverlag. $2 swd 651 7 $a USA. $2 swd 648 7 $a Geschichte $2 swd 648 7 $a Geschichte 1942-2007 $2 swd 655 7 $a Juvenile works. $2 fast $0 (OCoLC)fst01411637 700 1 $a Carle, Eric, $e writer of foreword. 856 42 $3 Contributor biographical information $u http://catdir.loc.gov/catdir/enhancements/fy0710/2006939312-b.html 856 42 $3 Publisher description $u http://catdir.loc.gov/catdir/enhancements/fy0710/2006939312-d.html 941 $a 1 952 $l CEAX572 $d 20200508022535.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C5A672BC90F111EA86A69E4897128E48 994 $a 92 $b UINInitiate Another SILO Locator Search