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01373cam a22003614a 4500 001 23AF9F5A2B0A11DE8AF32708A8D7520A 005 20150520012456 008 040701s2004 enka b 001 0 eng 010 $a 2004015555 020 $a 9780749442842 020 $a 0749442840 035 $a (OCoLC)55846747 040 $a DLC $c DLC $d SILO $d IOH $d SILO 050 00 $a HD69.B7 $b L55 2004 082 00 $a 658.8/343 $2 22 100 1 $a LindstroÌm, Martin, $d 1970- 245 1 $a Brandchild : $b remarkable insights into the minds of today's global kids and their relationship with brands / $c Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown. 250 $a Rev. pbk. ed. 260 $a Sterling, Va. : $a Sterling, Va. : $b Kogan Page, $c 2004. 300 $a xxviii, 321 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 650 0 $a Brand name products. 650 0 $a Child consumers. 650 0 $a Advertising and children. 650 0 $a Marketing research. 700 1 $a Seybold, Patricia B. 710 2 $a Millward Brown IMS. 856 41 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0419/2004015555.html 939 $a 5461461 941 $a 1 952 $l PLAX964 $d 20240724061617.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=23AF9F5A2B0A11DE8AF32708A8D7520A 994 $a 02 $b IOHInitiate Another SILO Locator Search