Includes bibliographical references (p. 283-297) and index.
Contents:
Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.