A production of WTTW, Chicago, in association with PRI's Marketplace. Host, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker. Videocassette version of a segment in the television series, CEO exchange.
Summary:
The U.S. has the lead when it comes to Web fever, but Europe is catching up. Features in-depth interviews with internationally recognized and respected CEOs in conversation about high-level business issues, before a stage audience. The man who is getting Europeans to buy online in 13 languages, Jim Rose, CEO of ZXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture; international branding; and old and new media. Moderated by Jeff Greenfield, CNN Senior Analyst and co-anchor of CNN & Time.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.