190 records matched your query
02401ngm a2200469Ia 4500 001 DF6FD0822AFD11DE88878907A8D7520A 005 200904162214.0 007 vf cbaho- 008 001127s2000 vau057 e vleng d 020 $a 9780780633681 020 $a 0780633687 028 40 $a B8413 $b PBS Home Video 035 $a (OCoLC)45427656 040 $a MOU $c MOU $d SILO $d SILO 245 0 $a International branding in the 21st century $h [videorecording] / $c senior producer, Lisa Yapp ; director, Eddie Harrison. 260 $a [Alexandria, Va.] : $b PBS Home Video, $c [2000]. 300 $a 1 videocassette (57 min.) : $b sd., col. ; $c 1/2 in. 500 $a A production of WTTW, Chicago, in association with PRI's Marketplace. 508 $a Executive producer, Frederick Schneider ; camera, Emmett Wilson ... [et al.] ; music, James Hoffman, Robert Rans. 511 0 $a Host, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker. 518 $a Videocassette version of a segment in the television series, CEO exchange. 520 $a The U.S. has the lead when it comes to Web fever, but Europe is catching up. Features in-depth interviews with internationally recognized and respected CEOs in conversation about high-level business issues, before a stage audience. The man who is getting Europeans to buy online in 13 languages, Jim Rose, CEO of ZXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture; international branding; and old and new media. Moderated by Jeff Greenfield, CNN Senior Analyst and co-anchor of CNN & Time. 538 $a VHS format. 546 $a Closed-captioned. 650 0 $a Chief executive officers. 650 0 $a Internet marketing. 650 0 $a Video recordings for the hearing impaired. 700 1 $a Yapp, Lisa. 700 1 $a Harrison, Eddie. 700 1 $a Rose, Jim. 700 1 $a Roberts, Kevin. 700 1 $a Greenfield, Jeff, 710 2 $a PBS Home Video. 710 2 $a WTTW (Television station : Chicago, Ill.) 730 0 $a CEO exchange (Television program) 939 $a 4322640 941 $a 2 945 $a vhs 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DF6FD0822AFD11DE88878907A8D7520A 994 $a 02 $b C@V 952 $l CDPF771 $d 20090701080000.0 952 $l UQAX771 $d 20090701080000.0Initiate Another SILO Locator Search